Primary accent on light surfaces. Links, focus, the one thing to look at.
Grike, and the company behind it.
Logos, color, type, and spacing for Grike and for Blackbox Labs, plus how to place them next to other brands.
ZIP · SVG and PNG logos, app icons, banners, color tokens
Grike
Logo
One mark, one lockup. The bloom is twelve leaves in four clusters of three, growing out from a shared center.
Color
Mostly neutral, with one living green. Values match the product theme tokens, so the site, app, and kit agree.
Primary accent on dark surfaces. Pair with Root for text on top.
Text on Sprout. A green-tinted black for accent surfaces.
Logo and body text on light backgrounds.
Default light background. Logo on dark backgrounds.
Secondary text and captions. Never for the logo.
Green ramp
For charts and illustration. Click to copy.
60%
Paper or Ink
Backgrounds and space.
30%
Ink, Paper, Stone
Type and interface.
10%
Moss or Sprout
One accent per view.
Typography
Geist carries the whole system, from the wordmark to the console. Tight tracking at display sizes, normal tracking for text.
Aa
Geist and Geist Mono
Open source (SIL OFL). Semibold for headings, Regular for text, Mono for code and data.
Get Geist- Display600 · 56/60 · -2%
- Grow from what you run
- Heading600 · 30/36 · -1%
- Grow from what you run
- Body400 · 16/26
- Grow from what you run
- Caption400 · 12/16
- Grow from what you run
- CodeGeist Mono · 400 · 13/20
- Grow from what you run
Icons & banners
Ready-made sizes for avatars, app stores, link previews, and social headers.
Blackbox Labs
Company logo
Blackbox Labs builds and runs Grike. Its mark is four boxes turned on their corners, set around a shared center.
Monochrome only
The company mark is always Ink or Paper. Green belongs to Grike.
Brand architecture
Grike is the brand people use. Blackbox Labs is the signature underneath it.
Grike leads
Product pages, the console, docs, and anything a customer touches.
Blackbox Labs signs
Footers, legal text, invoices, careers, and press. Quiet, never louder than the product.
- Endorsement line
- Set "by Blackbox Labs" in Geist Regular at 40% of the cap height of the wordmark.
- Placement
- Centered under the lockup, or after it on one line. One x of space between.
- When to use it
- Covers, launch posts, and the footer. Skip it in the product UI.
Usage
Spacing
Room to breathe is part of the logo. Measure it with the logo itself so it scales with every size.
Every measurement below is a multiple of x, the height of the mark. Spacing scales with the logo, so the same rules hold for a favicon and a billboard.
- 1x
Clear space
A quarter of the mark height on every side. Nothing enters the shaded band.
- 0.3x
Lockup gap
Mark to wordmark. Built into the files, so never adjust it by hand.
- 2x
Edge margin
From the logo to the edge of a page, slide, or banner. Use more, never less.
- 1.5x
Partner gap
Between Grike and a partner logo, measured from the outer edge of each clear space.
Minimum sizes
| Asset | Screen | |
|---|---|---|
| Mark | 16 px | 6 mm |
| Lockup | 80 px wide | 24 mm wide |
| Blackbox Labs lockup | 96 px wide | 28 mm wide |
| Endorsement line | 11 px type | 6 pt type |
With other brands
Integrations, sponsorships, and co-marketing. Both brands should read clearly and neither should crowd the other.
Equal weight
Match optical size, not width. Each logo should feel as heavy as the other.
Divider or space
Separate with a thin rule at 20% opacity, or with 1.5x of space alone.
No lockups
Never merge marks, share a color, or write "Grike x Partner" as one logo.
Integration grids
When Grike appears among several partners, every logo gets the same cell and the same padding. Grike takes no special treatment inside someone else's grid.
Misuse
The logo only works when it looks the same everywhere. Use the supplied files without edits.
Name & voice
How we write the name, and how we sound when we use it.
Grike
In sentences, titles, and UI copy.
grike
Only in code, URLs, package names, and handles.
GRIKE
Do not set the name in all caps.
GriKe, Grike.io
Do not change case or add a domain to the name.
Plain
Say what happens. "Your app is live," not "Deployment pipeline completed successfully."
Calm
Infrastructure is stressful. We lower the temperature, especially in errors.
Exact
Real numbers, real names, no hype words. If it is a guess, we say so.